The Age Brand Guidelines

Brand Guidelines

Fairfax Media has three big mastheads – The Age, The Sydney Morning Herald and The Australian Financial Review, each requiring the creation of a new brand guidelines for each masthead. After researching customer and staff feedback and analysing design trends at the time, we focused on displaying each mastheads visual look and feel, simply, bold in colour and and clean typography, while complimenting the heritage of each brand. The same styles were implemented across all three mastheads brand guidelines, achieving a nice consistency and continuity with the brands.